The world of Formula 1 has always been a dynamic interplay of technological advancements, strategic investments, and on-track performances. Recently, Alpine F1 has been grappling with subpar results, prompting a strategic pivot to regain its competitive edge. Amidst this backdrop, rumours of Geely potentially investing in Alpine’s F1 team have surfaced, offering a glimpse into a future where strategic partnerships could rejuvenate the struggling team.

Alpine has had a tumultuous start to the 2024 F1 season. The team has faced significant challenges, including a wrong design direction for its 2024 car and subsequent personnel changes. The departures of technical director Matt Harman and head of aerodynamics Dirk de Beer in March were indicative of the deep-seated issues. In response, interim team boss Bruno Famin instituted a McLaren-like three-pronged technical structure, bringing in David Sanchez as the overarching tech chief. Despite these efforts, Alpine’s performance has only recently begun to show signs of improvement, with Pierre Gasly scoring the team’s second point of the season in Monaco.

In an effort to further bolster the team, Renault CEO Luca De Meo has reportedly tapped former Benetton and Renault team principal Flavio Briatore to serve as a special advisor. This move aims to leverage Briatore’s extensive experience to enhance the recruitment drive and operations at Alpine’s Enstone headquarters and its engine plant at Viry-Chatillon. However, Alpine has neither confirmed nor denied these reports, stating, “As a team, we are in frequent contact with a number of industry experts in pursuit of improving overall performance.”

In October 2023, Alpine and Otro Capital welcomed some of the world’s biggest sports stars as new strategic investors into their €200 million fund. This fund includes notable figures such as Kansas City Chiefs stars Patrick Mahomes and Travis Kelce, world number two golfer Rory McIlroy, former Heavyweight champion boxer Anthony Joshua, and Liverpool footballer Trent Alexander-Arnold. This infusion of high-profile investors came on the heels of a €200 million investment earlier in the year, which saw Otro Capital, along with RedBird Capital Partners, Maximum Effort Investments, and actor Ryan Reynolds, acquiring a 24% stake in Alpine.

These investments are part of a broader strategy to bring diverse perspectives and substantial financial backing to the team, aiming to enhance its performance and market presence. The involvement of globally recognized athletes underscores the appeal of Formula 1 as a platform for cross-industry partnerships and investments.

Adding another layer of strategic complexity is the existing relationship between Renault, the owner of Alpine, and Geely. In July 2023, Renault Group and Geely Holding Group signed a binding 50/50 joint venture agreement to launch a new powertrain technology company. This venture aims to lead the global market in developing, manufacturing, and supplying best-in-class hybrid and highly efficient internal combustion engine (ICE) powertrains. Aramco has also shown interest in investing, which would further support the growth of the company and contribute to research and development in synthetic fuels and next-gen hydrogen technologies.

This joint venture is poised to leverage the technological expertise and regional footprint of both Renault and Geely, potentially offering solutions for 80% of the global ICE and hybrid market. The venture’s operational centers in Madrid and Hangzhou Bay, along with a planned headquarters in the UK, are set to drive innovation and synergy between the two automotive giants.

Geely Holding Group, headquartered in Hangzhou, China, is one of the largest and most influential automotive companies in the world. Founded in 1986 by Li Shufu, Geely has grown from a small refrigerator parts manufacturer into a global automotive conglomerate. The company’s Chinese roots are pivotal to its identity and strategic direction, enabling it to tap into one of the world’s largest and fastest-growing automotive markets.

Geely’s expansion strategy has been characterized by high-profile acquisitions and strategic partnerships. The company owns several well-known automotive brands, including Volvo Cars, Polestar, and Lotus. Geely’s acquisition of Volvo in 2010 marked a significant milestone, transforming it into a global player with access to advanced automotive technologies and international markets.

Additionally, on May 18, 2023, Geely Holding announced an increase in its shareholding in Aston Martin Lagonda Global Holdings plc to circa 17%, making Geely the third-largest shareholder in the ultra-luxury British performance brand. This increased shareholding is part of Geely’s strategic investment portfolio, which includes long-term equity stakes in global automotive brands. As part of this investment, Geely has the opportunity to appoint a Non-Executive Director to Aston Martin’s Board of Directors and an observer, reflecting Geely’s confidence in Aston Martin’s growth prospects and technological capabilities.

Given the existing Renault-Geely partnership and Geely’s strategic investments in other automotive brands, a potential investment by Geely in Alpine’s F1 team could be a logical extension of their collaboration. Such an investment could bring much-needed financial stability and technological advancements to Alpine, aligning with the team’s goal of climbing back up the grid.

Geely’s investment could also facilitate the transfer of cutting-edge hybrid and ICE technologies developed through the joint venture, providing Alpine with a competitive edge. This synergy could be instrumental in addressing the team’s current performance issues and positioning it as a formidable contender in future seasons.

As Alpine navigates its challenges in Formula 1, the potential investment by Geely presents a promising avenue for revitalization. Coupled with high-profile investments from Otro Capital and the strategic guidance of industry veterans like Flavio Briatore, Alpine is poised for a significant transformation. The Renault-Geely joint venture’s technological innovations, backed by Geely’s substantial resources and expertise, could further bolster Alpine’s performance, setting the stage for a more competitive and successful future in Formula 1.


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